"INDIAN housewives don’t look as bad as some of the commercials or TV serials portray them to be," says Neelima, the younger of the Choahan sisters who are all set to shift to Mumbai in July. And apart from playing housewives they are okay with most other projects.

Their portfolio is impressive (and that is an understatement) with Pepsi, McDonald’s, Horlicks, Philips mobile phones, Reebok, Dettol, Maruti Suzuki, Hewlett-Packard, SBI Cards, Avon and Mitsubishi Lancer being among the brands that they have helped launch. You’ll also find them on Khoobsurat (Zee TV) and Fashion Square (DD Metro).

The spunky duo has tried everything. Neelima, the younger one had to do para jumping from a helicopter, survived a six-hour-long elephant ride, and even gone rock climbing and river rafting on her professional assignments.

"And you have to come out looking fresh as a tomato," she says rolling her eyes in mock horror. The only thing she is not willing to try is "Playing the epitome of tolerance and patience," saying "I refuse to be slapped by a man, unless I get to slap back!"

She is emphatic that neither of the two will look good in the stereotypical behanji type saris.

The sisters have not had it all easy either. Neelima, the younger one is confident and eloquent after her years of struggle in the ad world.

Neeraja, the elder one was not interested till she started escorting her younger sister and immediately got noticed. She is still finding her way around the big-bad ad-world.

For Neerja, the big break was the Philips ‘your voice turns me on’ press ad. "I was told they needed a lip shot, but I discovered eventually that they had used a close shot of my face and released the ad across Asia," she says.

Educated in Shimla, their father is an architect and their mother a homemaker after getting a Ph.D. in English Literature.

Their dreams, however, don’t stop at modeling. They intend to produce commercials, but only after they "evolve" as models.

Seeing the speed at which these two girls are evolving, it won’t be long before we see an ad film directed and produced by them.