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Art is boundless. It sifts through the sands of
time conjuring an aesthetic equilibrium around which life
reverberates. It is the very being of existence influencing every
 nuance of living, and fashion is but, one aspect, of that.
'ANANT' the label promoted by designers Shobhna & Vijay Arora is
synonymous with 'perennial' in Sanskrit and in sync with their
philosophy, to style ensembles that are evergreen, aesthetic, and
timeless.
Embroidery and embellishments are the forte of the Anant label. The
silhouettes are clean, streamlined and the focus is intricate hand
embroidery that makes style statements. The look is always
sophisticated, either understated or strong creating an impact.
Vijay Arora did his MBA from Cornell University, USA. He never made
a concerted effort to become a designer. His first collection was in
1993, which was a range of men's kurtas and churidas. By 1994 end
the transition was made as women loved the men's kurtas and wanted
them to be made feminine.
So far, they have designed 70-80 collections together. Anant by
Shobhna & Vijay Arora is about understated elegance that a
connoisseur would understand: Simple, yet effective, aesthetically
correct, wearable contemporary & traditional ensembles for men and
women.
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