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If you’ve made the conscious decision of starting a YouTube channel, terms like subscribers, views, and engagement must be making your head turn.
Before embarking into any field with a lot of competition, it is natural to feel overwhelmed. Only a novice would think that YouTube is not a competitive space. The excessive trend of video consumption has spiraled the number of creators on YouTube.
Ten years back, YouTube was a platform to watch funny videos and listen to music. It was still an infant compared to the goliath it has become now. With better internet speeds and increased ubiquity of smartphones, YouTube became a giant with its endless library of content & second most used medium of Digital Marketing.
Despite there being many options to video content now, YouTube retains its relevance and prestige.
Your decision to start a YouTube channel could be based on a number of things. One thing it does promise is practically limitless reach and a chance to build a base of loyal followers.
To become a successful YouTuber from scratch, you must walk the long road one step at a time. In the same spirit, we decided to draft a brief guide on how you should get started with your YouTube channel and get the first hundred subscribers.
Choose A Unique Niche for Your Channel
The best thing you can do before starting your channel is nailing down a good niche.
A good niche does not necessarily mean a field which has a lot of popularity. Rather, it refers to an area left unaddressed on YouTube. By doing so, you will essentially become a channel offering something unique to people.
There are many channels on YouTube, all trying to beat each to more views and subscribers. Why would you want to be a part of the competition? Wouldn’t it be better if you bring out original content from an area not easily available on YouTube?
Do the YouTube Basics
YouTube basics can be ascribed to a number of practices a channel starting out must do. These refer to creating a trailer video to start off your channel. In the trailer, you can essentially describe all the different topics you will be talking about. Another smart thing to do would be to study YouTube SEO. This will give you an idea about all the keywords you need to add to your title and description in order to be discovered on YouTube.
Another important point to remember is spending a lot of time drafting a CTA. It is imperative that you tell your audience to subscribe to the channel. Most people, seeing a channel, will subscribe if your content is able to convince them.
Keep Announcing Content Schedule
During your videos, make sure you announce upcoming content you are planning to upload. This will make sure your target audience has a vested interest to continue coming to your channel. Sharing your content schedule with the audience also evokes a sense of community, something every YouTuber dreams of having when starting out.
In conclusion, this article covers a range of things you should while starting a new YouTube channel.
About the Author – Kapil Virmani is a digital marketing expert known for being one of the most dependable consultants in the field. He often writes guest posts for DelhiCourses, an institute known for its digital marketing course in Delhi.